Selected client campaigns from my Twin Cities agency and freelance years.
Direct-Mail
For the University of Minnesota Foundation #10 direct mail package I designed, the focus was on supporting the Discovery Scholars Fund by encouraging alumni to contribute to scholarships for students with both academic promise and financial need. The project included a thoughtfully crafted suite of mailed materials that communicated the Foundation’s mission and gave clear reasons for giving, while also making it easy for recipients to engage and respond. My role covered art direction, graphic design, and production, ensuring the visual style, messaging, and physical presentation worked together to make a strong and memorable impression in the mailbox.
